
Intelligence your Business Needs
Market Research Services
Brand Health Monitor
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Where does your brand stand vis-à-vis competition? (Brand Equity Score)
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Which specific aspect in Saliency ladder needs to be focused upon to increase brand awareness (Consumer Funnel Analysis)
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What is your brands imagery residing in consumer's mind? (Brand Image)
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How unique is the perception of your brand? (Brand Imagery Profiling)
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How key metrics compare with the competitors that you benchmark against? (Brand Perceptual Map)
Product Innovation
(Concept / Product Testing)
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Does the new concept / product resonate with consumers? (Likeability)
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What have consumers specifically liked / disliked? (Spontaneous Mentions)
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How differentiating / relevant / believable is the new concept / product vis-à-vis competition? (Performance on Key Measures)
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Which specific consumer segments have shown higher liking? (Potential User Groups)
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What are the specific improvements required to fine tune the product for market success? (Improvement Areas)
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What is driving the superior performance of concept / product? (Key Drivers)
Consumer Behavior
(Usage & Attitude / Habits & Practices)
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What does the consumer Product Repertoire looks like? (Category Usage)
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Which specific feelings / intention / beliefs consumers have towards certain product formats? (Attitudinal Behavior)
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How often are product consumed / bought? (Consumption / Purchase Frequency)
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What are the key moments of consumption / usage to build on? (Key Occasions / Moments)
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How & from where is the product typically purchased? (Key Channels of Purchase)
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Which specific ethnic groups show more suitability towards the new product format? (Target Group Analysis)
Price Sensitivity
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Does the price positioning resonate with the Target Group? (Priced Purchase Intent)
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At what price should you sell your product? (Van Westendorp / Gabor-Granger Model)
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What is the margin for commanding premium?
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For which specific product features are customers willing to pay premium?
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How does each product feature influence product pricing? (Discrete Choice Model)
Customer Satisfaction
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How satisfied are your customers overall and on different attributes of your products and services? (Satisfaction Index)
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How likely are they to recommend your product / service to others? (Net Promoter Score)
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What is the customer journey map for your brand? (Customer Experience across Touch Points)
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Which specific pain points led to brand lapsing? (Lapser Analysis)
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What is driving the customer loyalty? (Driver Analysis)